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The Art of New Age Marketing
Duration: 4 Hours
Program Fees
₹ 6000
(100% discount coupons available for students)
Course overview
This course delves into contemporary marketing strategies, focusing on innovative techniques and digital tools that drive brand success in the modern age. Tailored for marketing professionals and teams, it includes interactive sessions, case studies, and practical exercises to master new age marketing skills.
Session Breakdown
Session 1
- Introduction to Digital Marketing
Digital Marketing Fundamentals:
Overview of digital marketing landscape and key components.
Emerging Trends:
Latest trends and technologies shaping the marketing world.
Customer Journey Mapping:
Understanding the customer journey from awareness to purchase. - Content Marketing Strategies
Content Creation:
Developing engaging and relevant content for various platforms.
Content Distribution:
Effective channels and methods for content dissemination.
SEO Basics:
Fundamentals of search engine optimization to enhance content visibility.
Measuring Content Success:
Tools and metrics to assess content performance. - Social Media Marketing
Platform-Specific Strategies:
Best practices for major platforms like Facebook, Instagram, LinkedIn, and Twitter.
Social Media Advertising:
Creating and managing paid social media campaigns.
Community Engagement:
Techniques for building and nurturing an online community.
Analytics & Reporting:
Tracking and analyzing social media metrics to drive strategy.
Session 2
- Data-Driven Marketing
Marketing Analytics: Introduction to key metrics and data sources.
Data Interpretation: Analyzing data to understand customer behavior and preferences.
A/B Testing: Techniques for testing and optimizing marketing strategies.
Personalization: Using data to create personalized marketing experiences. - Integrated Marketing Campaigns
Campaign Planning: Developing cohesive marketing campaigns across multiple channels.
Budget Allocation: Effective budgeting strategies for integrated campaigns.
Cross-Channel Synergy: Ensuring consistency and synergy across various marketing channels.
Campaign Measurement: Evaluating campaign effectiveness and ROI. - Recap & Interactive Q&A
Key Takeaways: Summary of key concepts and strategies covered in the course.
Interactive Q&A: Open forum for participants to discuss insights and clarify doubts.
Action Plan: Participants create a strategic action plan to implement new age marketing techniques in their organizations.
Learning Objectives
- Understand the fundamentals of digital marketing and emerging trends.
- Develop effective content marketing strategies tailored to target audiences.
- Utilize social media platforms for brand engagement and growth.
- Analyze marketing data to make informed decisions.
- Create integrated marketing campaigns leveraging modern tools and techniques.
Learning Methods
- Presentations & Lectures
- Case Studies & Real-World Examples
- Interactive Group Discussions
- Practical Exercises & Workshops
- Data Analysis & Tool Demonstrations
Learning Outcome
Participants will gain advanced skills in new age marketing, equipping them to leverage digital tools, create compelling content, engage effectively on social media, and analyze data to drive successful marketing campaigns.
Program Fees
₹ 6000
(100% discount coupons available for students)
Get In Touch With Us
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provide you with answers for your success.
provide you with answers for your success.